Ancient times, any one of the world the emergence of the great new things are started from a dream. Dream is the deepest from the heart, the most sincere desire that it always in people’s subconscious mind, and higher than reality, but that desire is concrete and clear. Jewelry and every person has a common dream, that is leading the fashion jewelry trend. Shenzhen Jin Jiali Jewelry Co., Ltd. Chairman Wu Derong is willing to dream of overcoming all obstacles for the people, so only the concern of the industry is now highly popular Chinese jewelry list. In this hot in June, the reporter interviewed the young entrepreneur, a leading Chinese jewelry trend on the dream of a dialogue started immediately.
Reporter: But the Chinese jewelry industry began just 20 years, is still in development and transformation, many jewelry companies not have their own independent brand, you choose at this time the Chinese Jewelry Billboard introduced the original purpose of that?
Wu: China’s jewelry industry is a very rapid development, but precisely because of the rapid economic growth led to the design of the relatively backward. We are in mutual imitation, imitation Hong Kong and Taiwan, Europe and the United States. Of course, many companies are doing independent research and design, but our industry is not very systematic and standardized. For example, a jewelry company may introduce dozens, hundreds or even thousands of new models, but lack the personality and priorities, so that consumers get confused, overwhelmed. As part of the jewelery industry, have the responsibility and obligation to the continued development of this industry do. Of course, my own power, after all, is limited, so we combined the industry’s strong and brand awareness of enterprises and the launching of China’s jewelry pop charts, with a view to China’s jewelry from manufacturing to create the transformation process to find a trend of the wind vane.
Reporter: jewelry popular in China, we see the profile list “push pop, push and push original culture” a few words, then, in these three areas, how do you take it? Your list to the Chinese jewelry popular position is what?
Wu: popular culture is both original and popular Chinese jewelry list of the main push factors, but also the three content jewelry. First of all, must be the most popular fashion, the most popular. Introduced in each month, hundreds of businesses in the jewelry must have a consumer is most welcome, this is what we want to push the pop charts can also be said to be bestsellers. Our job is done to simplify, for the fine of abuse, only promote each brand a series of best-selling style.
Followed by the original. Original sense was innovation. The same phenomenon exists in every industry, jewelry industry is particularly serious, which can not satisfy the different demands of consumers. Able to stand out in fits of products, have their own individual characteristics, that is, we want to push the original works. It must be some bright spots, and fresh, we can call it the new list. Example, many companies have introduced this year, transfer beads, but the styles are similar, but the stars in the tally up to our original series did with the other transit beads are all different, this is the original.
Culture again. The concept of culture is actually very subtle. Any one product should have within its own culture, not culture, product just as people without a soul, can not long survive. Corporate culture, brand culture should be reflected in the products, we have to do is to give the brand power with product content, to jewelry to highlight the cultural and spiritual heritage.
China’s jewelry market is so big, which a business can not exclusive. Therefore, China Jewelry Billboard essence is to serve the public, we are pushing for popularity, originality and culture do not necessarily luxurious, concept, or high-end, but must be welcomed by consumers.
Reporter: Since the launch of China’s jewelry has been popular list for some time, how kind of progress?
Wu: Billboard is formally launched in March this year, the date should be said that momentum is not bad, for example, we count the co-operation with the King, in Xi’an, Chengdu and other western regions are very good.